For the commercial campaign of Unimed Brasil targeting Small and Medium Enterprises, our strategy centered around emphasizing the significance of envisioning ambitious plans to achieve success in business. The brandformance strategy, rooted in regional data, facilitates the customization of assets tailored to specific regions across the country.
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This campaign led to 16 p.p. increase in branded search for the term 'alice'. This was the first time we were able to prove brand interest increase from a single campaign and resulted in lower cost-per-lead, benefiting organic search conversions.
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