Bye-Bye, Smoking

Tailored content journeys to help people quit smoking! Based on a free online quiz opt-in, users receive personalized emails with clinical expert advice. An innovative way to show how a health team can help you improve your health.

role

Lead designer

client

Alice

year

2023

type

branded content

This project was based in Alice's Health Program to help members quit smoking, customizing content journeys based on smoking habits quiz inputs.

creative direction

branded content

seo stunt

organic reach

e-mail campaign

digital

direct

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