"Mãose" is a fictional product designed to generate buzz and excitement for our upcoming healthcare corporate plan launch. With this pre-launch phase, we aimed to spark curiosity and anticipation, inviting employees to imagine a workplace where their health and happiness are prioritized in innovative ways.
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This campaign led to 16 p.p. increase in branded search for the term 'alice'. This was the first time we were able to prove brand interest increase from a single campaign and resulted in lower cost-per-lead, benefiting organic search conversions.
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